Hi, I’m Diego.
If we were at a cocktail party and you asked me the standard “What do you do?” I’d give you my standard, surface-level response about how I've consulted over 300 businesses in my career. From Fortune 500 companies to startups, I'd tell you I've worked with clients of all sizes to help them scale their businesses. I'd tell you I've worked in sales training, marketing, and tech, specifically in DevOps.
Now, if we went deeper and really got to know each other, I’d tell you I’m an extremely curious person and that my true passion lies in exploring topics I find interesting.
Combining ideas from what I think, what I've experienced, what I read, and what I listen to, and turning that wonderful combination into something, which I usually do through writing (though I give myself full liberty to tinker with other mediums)—that's what I really enjoy. That version of me feels way more authentic.
When I’m not jumping down internet rabbit holes, I’m either on a client call or on an airplane. I firmly believe that travel is essential to better understanding the world. Reading and studying can only get you so far. With every trip, the way you see the world shifts, things make a bit more sense, your ego lowers, and you change, even if it’s just a tiny bit.
Despite all the expertise I’ve gained from my career, it all goes out the window in moments like the first time I had to figure out the train system in Japan, trying my best to communicate with a worker about how to get from Tokyo to Kyoto, or when I tried to decipher a French menu at some bougie restaurant in southern France, the annoyed waiter telling me that menu was all they had.
Both experiences made me feel awkward. I think regular exposure to that is good for the soul.


So What Exactly Is This All About?
This is a place for me to reflect and share, whether it’s sharing thoughts about our ever-changing culture, emerging technologies I’m curious about, things I find interesting, or simply experiences I’m having in the real world and what I’ve learned from them.
I once heard that writing regularly helps you become a better thinker. It seems this is as much for me as it is for you.
